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Google’s mission is to organize the world’s information and make it universally accessible and useful. At least that’s what it says when you click on About Google at the bottom of the Google page. As a corporation, Google is singular in having as it’s motto “Don’t be evil” — that’s actually what they said in the prospectus for their 2004 IPO, the Initial Public Offering of stock to the public.
And in Google’s 10-point philosophy, under the heading Our philosophy, point number 6 says: You can make money without doing evil. Google is a business. The revenue we generate is derived from offering search technology to companies and from the sale of advertising displayed on our site and on other sites across the web. (And blah, blah, blah, blah, blah. You can look up what Google has to say, but if we repeat it, you’ll get bored and move on, and we’re trying to make a point of our own, so please keep reading.)
Who could object to that, right? And if you read the entire policy, which Google put there so you could read it, you’ll learn more details. From Google’s business point of view, the policy is certainly good because Google will have all the information about you in one place. But for people who use Google, it’s not so good. Because when you gather small bits of information about a person from a lot of different sources, and put them into one big heap of information in one place all about that person, you know a lot more about that person than when the information is scattered. Yes, bringing all the scattered bits together does make a difference. It’s a lot easier to put a jigsaw puzzle together if you have all the pieces in one place.