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The art critic Blake Gopnik said that when it comes to a painting by Andy Warhol, the bigger the price of the work, the better it is as art. Gopnik is writing a book about Warhol and certainly knows what he’s talking about. Warhol began his artistic life as a commercial artist and in a sense he never ceased being exactly that. Whether it was a popular brand of canned soup or popular movie actress — you get the references, right? — it was something pop that was also big money.
Gopnik was talking about the 8-foot by 13-foot Warhol painting “Silver Car Crash (Double Disaster).” He went on to say, “If this thing goes for a hundred million bucks, it’s a kind of the apotheosis of what Warhol was all about — maybe everything that Warhol was all about.” Gopnik pointed out that Warhol had taken a scene of horrific tragedy — a demolished car with a dead body in it wrapped around a tree — and turned it into a glitzy commodity. And, said his biographer, “That’s what Warhol did with his own life, right? He turns himself into the ultimate commodity.”
Blake Gopnik’s assessment of the painting and the price it might fetch and what it all meant was on the Marketplace Morning Report, broadcast by National Public Radio in the morning. Later the same day, the painting went on auction at Sotheby’s York Avenue salesroom and sold for $104.5 million, the highest price ever paid at auction for a Warhol. That beats the hundred million bucks that Gopnik was talking about. That makes this painting a very, very, very good work of art.